Marketing strategies today are moving more towards the online space, where companies are opting for online campaigns rather than traditional methods like television commercials or billboards. Here’s where the concept of SEO comes in. Search Engine Optimization (SEO) is the backbone of your company’s digital marketing strategy.
You need to know SEO basics to take your business forward, even if you have hired an Internet Marketing Expert in Arizona. Online Marketing Blogs, digital content, social media, etc. are all part of it. Let’s move forth and understand what SEO is all about.
A Short Overview of SEO
Search Engine Optimization refers to tailoring your company’s online presence to be more visible to prospective customers. It uses keywords that allow your web pages to appear in search engines like Google, Yahoo, Bing, DuckDuckGo, and others. For example, if you’re selling clothing, a possible keyword could be “best t-shirts under $20” for which your shop could show up in a SERP (search engine result page).
How SEO Works
Notice that when you do a Google search, you’re more likely to click on links on the first search page than go to pages 2, 3, 4, and so on. The idea behind SEO is that your company’s website/social media/blog should show up on the first SERP, preferably at the top.
To do so, we use keywords (as mentioned before) on different web pages. There are websites and software available to source appropriate keywords. Further, Brandon Lederer SEO Experts show you how to place these keywords on pages organically and naturally. This is important because you don’t want to flood your pages with keywords, making it difficult (and sometimes irritating) to read!
Most companies use SEO primarily in Online Marketing in AZ, but there are several ways to do this. By this, we mean spreading keywords evenly out on:
- Web pages
- Social media handles
- Online shop product pages
- Any other digital space where your company has an online presence
So as to guide more visitors to your sites via strategic use of keywords.
What SEO Can do for your Business
Because of its effectiveness, SEO is the largest tool in the belt for all providers of Digital Marketing Services in Scottsdale, AZ. It’s important to hire a good one because, alongside a good spread of keywords, the content it’s put into must also be of high quality. This can significantly increase traffic to your website, which, with the help of useful blogs to guide your customer, can also increase conversion rates.
Paired with other components like interactive and responsive web design, user interface optimization, analytics tracking, and more, your company can significantly improve business.
Using SEO correctly is highly effective in bettering your digital marketing. This is provided that you have someone like Brandon Lederer, SEO Expert, to help you grow your company using the digital space. Merely placing keywords here and there isn’t enough; their placement and quality also hold significant value.